Why Did Dillon Brooks Wear a Labubu Plush? The NBA's Latest Viral Fashion Moment
During the 2025 NBA Playoffs, Dillon Brooks stole the spotlight—not just with his defense, but with a pink bunny. Let’s break down the unexpected fashion statement that had social media buzzing.
🏀 The Bunny That Broke the Internet
In the middle of a high-stakes playoff run, Houston Rockets forward Dillon Brooks turned heads by showing up with a pink Labubu plush hanging from his pants. The moment was caught on camera and instantly went viral.
“This man got a damn bunny on his pants!” joked Charles Barkley on TNT.
Fans were split—some laughed, others Googled “Labubu,” and Pop Mart’s sales reportedly spiked overnight.
🎨 What Is Labubu, Anyway?
Labubu is a quirky, wide-eyed creature created by Hong Kong artist Kasing Lung. Originally appearing in children's books, it later became a cult collectible through a partnership with Pop Mart.
FeatureDescriptionCreatorKasing LungOriginHong KongFirst Release2019 (toy collaboration)StyleCute + creepy combo
This playful yet edgy style is likely what attracted Brooks, a player known for his unapologetic swagger.
🌍 When Sports Meets Street Style
Brooks’ move is more than a gimmick—it’s a cultural blend. NBA fashion has been evolving fast, with players using the tunnel walk as a runway. From Russell Westbrook to Shai Gilgeous-Alexander, style is a statement.
Brooks just pushed that boundary with Labubu, bringing niche Asian toy culture into mainstream American sports.
🧠 Why It Matters
This wasn’t just a bunny. It was:
- A personal brand moment
- A nod to global pop culture
- Free PR for Pop Mart
Plus, Brooks didn’t say much—he let the bunny speak for him. That mystery fueled even more buzz.
